MLM Genealogy Leads - The Good, The Bad & The Unappealing

MLM genealogy leads can be quite a useful tool in building your network marketing company, particularly if you're an experienced marketer. However, as with the majority of things, there are both pros and cons to using them. In this article, we'll examine the issues surrounding MLM genealogy lists.

First Of All, The Good...

I normally consult with networkers who are new to the business. Quite often, they've been told by their upline to make a list of friends, family, and colleagues to approach about their opportunity.

This is not the best way forward.

If you're selling sports cars, the best possible prospect is someone who has bought a sports car lately... which may or may not include your friends, family members, and associates.

Sponsoring someone into your MLM opportunity is no different. Preferably, you want t consult people who have joined a network marketing opportunity recently. These are called "opportunity buyers," which is exactly what MLM genealogy leads are.

So, if you're thinking about purchasing MLM genealogy leads, you're on the right path.

The Bad...

Unfortunately, it's not always that simple.

MLM genealogy leads are often years of age, having been dragged from the back office of companies that are no longer in business. This translates into lots of bad numbers and people screaming, "John doesn't stay here anymore... Quit calling me!"

In addition, there's a great chance that the list has been marketed many times. Chances are, your "fresh MLM genealogy lead" is contacted many times before you actually purchased their information.

Another issue is customers. A lot of companies place both consumers and distributors in the same report, and just because somebody purchased a product doesn't signify they'll be interested in joining an opportunity. Yet more of your time is wasted.

The Ugly...

Lastly, there's one vitally important factor to weigh. Every name on the list that you bought it there for one purpose and one purpose only: they joined, or bought product from, a MLM.

Not one of them asked for their name to be put there, nor did they ask to be solicited by you.

This affects you in two ways:

1) Lawfully, you need to be careful in how you make contact. Since you don't have their permission, and their contact number may be on the do not call list, you can't use something like voice broadcasting... and also you need to be careful with e-mail.

You can call them one by one, but that's not so efficient...

Direct mail is most likely safest, but a few MLM genealogy leads actually come with address data. Many include things like name, phone, and e-mail if you're lucky.

2) It requires more skill to be successful with these leads. If you're going to attend the phone and call them cold, you better know exactly what you're going to say and be positive in your delivery.

Or else--if they smell fear--you'll be eaten alive!

So there you have it! The good, the bad, and the ugly on MLM genealogy leads.

You might be right to be targeting opportunity purchasers, but be aware that most MLM genealogy lists are old, obsolete and full of bad data. You have to be careful how you reach out to them, and when you do actually reach the person whose name is on your list you will have to handle the conversation with care.

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